Auteur: Ogilvy, David

Édition: 1st Intégrale

Nombre de pages: 224

Éditeur: Crown Publishers Inc

Date de sortie: 12-03-1985

Détails: Description du produit A candid and indispensable primer on all aspects of advertising from the man Time has called « the most sought after wizard in the business. » Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more. Biographie de l’auteur David Ogilvy (1911–1999) was a business executive who founded the advertising, marketing, and PR agency Ogilvy & Mather in 1948. Throughout his illustrious career, the mogul Time magazine called “the most sought-after wizard in the business” shared his knowledge of the industry in the books Ogilvy on Advertising and the bestselling Confessions of an Advertising Man.